TRADING DOWN: luxury becomes affordable - i.e. the collaboration between H&M and famous designer.
The perfect outfit: H&M by a luxury brand + a vintage item + an ecologic Falabella handbag and a Vegan Stella Mc Cartney pair of shoes (produced with bio-plastic materials and biodegradable heels)- http://www.stellamccartney.com
TRADING UP- A product that should be accessible to everybody turns into luxury.
Water Bar Colette – downstairs of the concept store- 60 kinds of bottled water listed on the restaurant’s menu.
213, rue Saint-Honore, Paris - www.colette.fr
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