The new Bo.Bo follows the new "good" trends (those whose aim is the improvement of the human being and of the world) and sets the trends himself.
(source: Babbo Natale paga gratis - A.Zinola, A.Attisani)
(source: Babbo Natale paga gratis - A.Zinola, A.Attisani)
EXPERIENCE: being where "things happen", involvement nonstop in new things, emotions, experiences,
CONTAMINATION: fusion and confusion: cultural, political, economic and social barriers are vanishing,
SHARING things, spaces, ideas,
SOFT INVIVIDUALISM AND CUSTOMIZATION: back to the artisanship and appreciation of the “unique piece”.
ECOLOGICAL SUSTAINABILITY: the aim of the purchases and consumptions is to avoid the wastes and to respect the environment - organic/bio /recycle /low impact on the ambiance– and it becomes ECO – HEDONISM: the pleasure and satisfaction gained from ethical inspired purchases and “modus vivendi”.
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